Marketing is the activity, set of institutions , and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.
The marketing mix helps you define the marketing elements for successfully positioning your market offer.
A marketing plan goes hand-in-hand with a marketing strategy and a business plan. Once you have written your marketing strategy, a marketing plan will help you consider all aspects of your marketing.
“Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down.”
— Charles F. Kettering